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Look at our newest use—AriaCards for prospecting!
Long thought too expensive to generate new donors and members
efficiently, look at how AriaCards recently performed with
warm prospects.
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The AriaCard actually NETTED MONEY
acquiring new donors! |
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"AriaCards were one of the most effective prospecting
tools we've ever used." -- Ken McKinney,
CHFO |
Compare how an AriaCard recently performed against
an acquisition control package.
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Audience—Community hospital past patient non-donors
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Response rate—Control = .6%
Ariacard = 2.7%
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Average gift—Control = $69.00
Ariacard = $63.00
Though more expensive, the AriaCard acquired
donors 450% higher than the control!
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"For one of our clients, a
community hospital, new donors come almost solely from
their grateful patients list. Aria packages have worked
well for us as appeals and renewals, so we thought the
Aria approach might be an effective way to maximize
response in acquisition. Indeed! In a head-to-head test,
the usual #10 package pulled .6%, the Aria package
pulled 2.7%, with a very reasonable investment per new
donor."
-- John Genette,
President, Black Mountain Communications, Inc.
Scottsdale AZ |
Ask us how we can help you acquire more donors!
click here
And, take a look at what
is new for 2008 here!
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